Source: Key Note
Extract from Executive Summary
The digital communications market is becoming increasingly vital to more and more people in the UK. The focus of the market is now predominantly portability and accessibility, and this is where any future growth in the industry will be attained. Traditional means such as landline phones are showing considerable long-term decline, while mobile Internet used on portable devices is becoming very popular in its infancy.
The market has quickly become a battle field between a handful of companies. Apple’s iPhone and iPad have become the market leaders in the premium category, while mobile phones and tablet computers running on the Google Android system have done very well in the mid-market, as have RIM’s BlackBerry phones and tablet computers. All of these devices have taken advantage of a good 3G network in the UK and many Wi-Fi hotspots across town and city centres.
Moving onto communications via the Internet, a large majority of residents in the UK use social networking sites as a means of communication. Consequently, this sector has recorded the largest growth in recent years. However, the only revenue generated from this sector comes from Internet advertising, and very little revenue is seen in the digital communications industry overall.
The future of the digital communications market will undoubtedly rely on more portable devices that are able to perform a greater variety of tasks. Video calls between mobiles could easily become commonplace when the new 4G Internet network is auctioned off by the Office of Communications (Ofcom) in the coming years, possibly late 2012. However, for now, consumers seem to be happy to invest in their digital communication usage despite a recent period of financial uncertainty which could continue well into the future.
This report is available to current London Business School staff, students and faculty from Key Note Online which can be found on the A-Z list of library databases via Portal.
Photo from Creative Commons: Flickr: David Reber's Hammer Photography
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Posted by: Glister Barb | 29 August 2012 at 10:30