This report from the Pew Research Center’s Internet & American Life Project is a part of a series of reports undertaken by the Pew Research Center that highlight the attitudes and behaviours of the Millennial generation (adults ages 18 to 29). Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. Even as blogging declines among those under 30, wireless connectivity continues to rise in this age group, as does social network use. Teens ages 12-17 do not use Twitter in large numbers, though high school-aged girls show the greatest enthusiasm for the application.
Selected findings:
14% of online teens now say they blog, down from 28% of teen internet users in 2006.
By comparison, the prevalence of blogging within the overall adult internet population has remained steady in recent years. Pew Internet surveys have consistently found that roughly one in ten online adults maintain a personal online journal or blog.
Both teen and adult use of social networking sites has risen significantly, yet there are shifts and some drops in the proportion of teens using several social networking site features.
73% of American teens now use social networking websites, a significant increase from previous surveys. Just over half of online teens (55%) used social networking sites in November 2006 and 65% did so in February 2008.
47% of online adults use social networking sites, up from 37% in November 2008.
Teens are more likely to maintain a profile on MySpace (66% of young profile owners do so, compared with just 36% of those thirty and older) but less likely to have a profile on the professionally‐oriented LinkedIn (7% vs. 19%).
Click here to read the full report
Photo from Creative Commons: Flickr: Mathowie
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Posted by: social media | 04 February 2010 at 20:51