Source: Key Note
Extract from Executive Summary
The economic impact of the Olympic Games on London is the focus of this Key Note Market Assessment; this will be analysed using figures for tourism and hotels from the three previous Olympics, as well as taking into account other significant issues such as transport and security. This report mainly focuses on the economic impact on London during the Games period, with some mentions of prospects for the economy after the Games is over. However, it must be noted that the pre-Games activity, which has been in motion since 2005, has also had an economic effect, such as through investment expenditure, preparatory costs and the potential loss of benefits from projects that may have occurred in London, but were displaced in favour of the Games
The Olympics is set to display London and the UK on the world stage in the summer of 2012, but whether any immediate or future benefits occur as a result of the Games does not appear certain yet. There have been past success stories for previous Games, with the Barcelona 1992 Summer Olympics being touted as a prime example of economic success as a direct result of it hosting the Games. However, the 1976 Summer Games in Montreal did not prove as economically viable, with Olympic debts the city ran up going unpaid for almost 3 decades. A great deal depends on the reception the Games receive in the UK by the population; although traditionally increases in outbound travel are seen in host countries during Olympic years, the people of Britain may decide to welcome the Games and celebrate its arrival in the UK, thus spending money which would boost the economy.
This report is available to current London Business School staff, students and faculty from Key Note Online which can be found on the A-Z list of library databases via Portal.
Photo from Creative Commons: Flickr: ThomMck
Olympics 2012 is really a big impact doing a market research will surely very successful,business are surely happy now because i heard that at this time they are celebrating,in Finland market research is always effective done for all business.
Posted by: Frans Vauhkonen | 31 July 2012 at 08:17