This report from Business Insights provides decision-making support by giving an in-depth analysis of market dynamics, drivers and resistors, and trends in the global mobile handset manufacturing industry between 2009-14. It ranks the leading global handset manufacturers by segmental revenues, and examines their recent financial performance, growth strategies and strengths, weaknesses, opportunities and threats
The global mobile handset industry was valued at approximately $133bn in 2009. Revenues witnessed a decline of 6.7% over 2008, largely owing to the weakness in the global economy. However, as the global economy recovers, Business Insights forecasts that the industry will grow at a CAGR of 17.1% during the period 2009–14 to reach $293bn by 2014.
The industry’s growth will be largely driven by smartphones. Reflecting strong pent-up demand, smartphone devices will post shipment growth rates of 27.4% to reach 712m in 2014 from 112m in 2009. The segment contributed to an overwhelming 78.7% of the industry’s profits, yet accounted for a mere 17.2% share of shipments in 2009.
Asia-Pacific is the growth engine for the industry, contributing to nearly 46.8% of total shipments in 2009. The Asia-Pacific market is forecasted to grow at a CAGR of 10.4% during 2009–14, to finally contribute to more than half of the industry’s revenues by 2014. The growth will be largely driven by India and China.
This report is available to Current London Business School students, faculty and staff from Datamonitor 360 which can be found on the A-Z list of library databases within Portal.