The comScore 2010 US Digital Year in Review offers an overview of the prevailing trends in digital media usage during the year and considers their implications for the year ahead. It examines the trends in US Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile, offering a prognosis for which digital strategies will be most critical for success in 2011.
Last year represented yet another exciting year in the evolution of the US digital media industry. It was a year that saw renewed optimism, continued innovation, and the increasing fragmentation of the media landscape.
The report highlights the industry’s leading stories of the year.
- How did the rebounding economy influence retail e-commerce, what group-buying and flash sales sites found success in 2010?
- Which social networks witnessed the largest gains, what new social media players came onto the scene in 2010?
- What were the key trends in the search market, which search engines saw the largest gains throughout the year?
- Who were the top players in display advertising in 2010, what are the key trends in measuring the effectiveness of digital advertising campaigns?
- How did online video viewers’ behaviors shift throughout the year, how are video ads influencing the industry landscape?
- How has smartphone adoption influenced the mobile landscape, which players accounted for the largest share of the mobile market across operating systems, device manufacturers and network operators in 2010?
The full report can be downloaded from the comScore website (pre-registration required)