Ofcom have just released their seventh annual Communications Market report. The report contains data and analysis on broadcast television and radio, broadband and fixed/mobile telephony. It also offers insights into how people are using the internet and converged devices to access audio-visual and audio content
Selected highlights from the report:
On average, nearly half of people’s waking hours are spent using media content and communications services – on average 45% of the total. People spend on average seven hours a day consuming different media, but they squeeze in 8 hours and 40 minutes’ worth using more than one medium at a time.
UK television broadcasters generated revenue of £11.1bn in 2009, a fall of £49m (-0.4%). Growing subscription revenues – up 7.5% to £4.6bn – failed to offset declining net advertising revenue (NAR), which fell by 9.6% to £3.1bn. The BBC’s estimated spending on TV services grew by 1.5% to £2.7bn (pages 98 and 123).
Total UK radio industry funding stood at £1.1bn in 2009, down by 4.0% on 2008. This came as a result of a fall in commercial radio revenues of 11.5% to £432m, while we estimate that BBC radio spend rose by 1.6% to £660m
Despite there being more radio listeners, the time each spent listening has fallen over the past five years. Listening hours were down by 5.3% in the five years to 2009, and by 0.4% on 2008. Total listening hours to all the BBC’s stations were down by 2.2% over five years and by 1.2% during 2009. By contrast, all commercial radio listener hours were stable over the year, but down 10.1% over five years
The growth in online catch-up TV services continued in 2009, as consumers increasingly watched internet-based content via their PC. Ofcom research in Q1 2010 found that 31% of adults with the internet had watched catch-up TV, up from 23% in Q1 2009, but this still constitutes a small amount of overall viewing.
Click here for the full report