Barron’s have just released the results of their sixth annual survey of ‘The Most Respected Companies’. This year's survey, conducted with the help of Beta Research, elicited responses from 70 investors across the country. Participants were asked to select one of four statements for each company: Highly Respect, Respect, Respect Somewhat or Don't Respect. A point value was assigned to each response, with the highest accorded to Highly Respect, and a mean score was tabulated for each. In the case of ties, the higher ranking went to the company with the most Highly Respect votes. The managers also were asked to rank the factors they consider in determining respect for corporations.
This year sees Apple take the number one spot. Among the newcomers to this year's list -- and returnees after absences from the rankings -- were several mining and metals producers, and banks. Drug and utility stocks, in contrast, were represented disproportionately among the companies dropped. Stocks tossed out included Eli Lilly and Endesa (ELE.Spain), while new names included Goldman Sachs, No. 30; Rio Tinto, No. 70, and Daimler, No. 48. This year's survey also included six more non-U.S. companies than the 2009 poll, a reflection of the sharp stock-market gains realized last year by many foreign companies, especially those, such as Brazilian miner Vale (VALE), No. 72, and Russian gas producer Rosneft (ROSN.Russia), No. 98, based in emerging markets.
- Apple (No. 4 last year)
- Johnson & Johnson (1)
- Procter & Gamble (3)
- IBM (14)
- Berkshire Hathaway (2)
- Toyota (8)
- McDonald's (7)
- Google (23)
- Cisco Systems (10)
- Amazon (no ranking last year)
Toyota which ranked No. 6 this year, up from No. 8, long has had a stellar reputation among both money managers and consumers. The company's shocking move this month to recall several models for safety concerns came too late for most respondents to address in their surveys. In interviews in recent days, money managers were divided on how well they thought Toyota was handling the problem. But nearly all thought the company's safety problems would hit them hard in next year's Most Respected survey.
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The full ranking can be found in the latest edition of Barron’s (15/02/2010) which can be found in the Newspaper area located on the first floor of the Taunton Centre Library.