The percentage of approved products that met nutrition standards varied across food product types, from 0% of puddings, fruit‐flavoured snacks, and sweet snacks to 73% of yogurts.
The percentage of foods that met CSPI's nutrition standards varied across companies, from 0% to 100%. The majority of approved products from Burger King, Nestlé, Dannon and ConAgra met the standards, while the majority of products approved for marketing to kids by Pepsi, Kraft, McDonald’s, General Mills, Kellogg, Unilever and Campbell failed to meet the specified nutrition standards.
On Nickelodeon, the most popular children’s television station, ads for foods of poor nutritional quality decreased slightly, from about nine in ten (88%) to eight in ten (79%) food ads. The decrease was not statistically significant.
While the percentage of ads for foods exceeding the recommended limits for total fat, saturated plus trans fat, and sodium decreased, the percentage of ads for foods exceeding the recommended limit for added sugars increased.
The number of ads for foods that exceeded two or more limits for problem nutrients dropped from 29% of food ads in 2005 to 10% of food ads in 2009 (excluding brand ads).
One‐quarter of Nickelodeon’s TV food ads were from companies that do not participate in the Council of Better Business Bureaus' Children's Food and Beverage Advertising Initiative (CFBAI).
Almost no ads from non‐CFBAI companies met CSPI's recommended nutrition standards for food marketing to children, while 28% of ads from CFBAI companies met the standards.
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