Social Network Statistics for 2009

  Collection of Social Network Stats  2009    Jeremiah Owyang, Forrester Research

"Numbers don’t tell us much without insight and interpretation, in fact, you’re going to see conflicting numbers of usage from many of the agencies and social networks themselves. The key is to look at trend movements, don’t focus on the specific numbers but the changes to them over time. I put more weight on active unique users in the last 30 days vs overall registered, in fact, the actual active conversion rate will often range from 10-40% of actual users sticking around and using the social network, so don’t be fooled by puffed numbers. No single metric is a good indicator, you have to evaluate the usage from multiple dimensions, so you also have to factor in what are users doing, time on site, interaction, and of course, did they end up buying, recommending products, or improving their lives. "

Owyang, an analyst for Forrester, says he will be updating this information throughout the year.

Read it at the web-strategist blog.

The Forrester Service is available to current students, staff and faculty at the London Business School. Pre-registration is required. Find the Forester and the Registration link in the A-Z list of databases in Portal.

Picture: Creative Commons: FlickR: Lumaxart

Comments

[PennySue]

Thanks for the updates, will be checking this out for further updates on social network sites-new social network site http://determined2.com where members can more effectively work on lifestyle and resolutions