The comScore 2008 Digital Year in Review offers a birds-eye view of the overarching trends in digital marketing usage in 2008 and considers their implications for the year ahead. This report examines the trends in US internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile, and what digital strategies will be critical to effectively navigating the uncertain 2009 environment
Key findings highlighted in the report include:
Nearly 137 billion searches were conducted on the five US core search engines with Google Sites accounting for nearly 90% of this growth.
Online video viewing accounted for 12.5% of Americans’ total time spent on the Internet in November 2008, up from 8.5% the previous year.
US Internet users viewed a total of 4.5 trillion display ads during the past twelve months, with the average person viewing more than 2,000 ads per month.
The fastest-growing retail category in 2008 was Video Games, Consoles & Accessories (up 29% vs. 2007), which continued to benefit from online sales of popular game consoles like the Nintendo Wii, Microsoft Xbox 360 and Sony PlayStation 3.
The mobile industry continued to witness the growing popularity of smartphones in 2008 with subscriptions to smartphones increasing more than 100% during the year.
The report can be downloaded form the comScore website (Registration required,free)
Picture from Creative Commons: Flickr: WVS