The December issue of Management today includes the results of the 15th ‘Britain's Most Admired Companies’ awards. Theses annual awards offer a unique insight into the components of corporate reputation by identifying key factors critical to business success. The awards are based on the results of a peer review survey using a company's most clued-up critics: its competitors. The survey, conducted by the Nottingham Business School, includes more than 200 companies from 24 industry sectors. Analysts at leading City investment firms are also polled. Respondents rate the other companies in their own sector on each of nine performance criteria (see belwo) on a scale of 1 to 10 (1 being very poor, 10 being excellent).
1. Quality of management; 2. Financial soundness; 3. Quality of goods and services; 4. Ability to attract, develop & retain top talent; 5. Value as a long-term investment; 6. Capacity to innovate; 7. Quality of marketing; 8. Community & environmental responsibility; 9. Use of corporate assets.
This year sees the dramatic shifts in the economic climate reflected in the biggest shake up of the ranking for years. There are five new entrants in the top 10 with public transport group Stagecoach moving up a staggering 81 places to take sixth place. Moving equally rapidly in the opposite direction, there is a whole raft of traditional stalwarts taking a serious tumble down the league table.
This year’s winner drinks company Diageo have succeeded in building up a portfolio of premium labels including Smirnoff, Johnnie Walker and Guinness. This focus on the top end of the market has helped them take a shrewd path through the growing controversy over health issues and worries about irresponsible alcohol sales. In second place this year is precious metal specialists Johnson Matthey, the world’s leading suppliers of automotive catalytic converters..
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Alternatively, the December issue of Management today can be found in the journals collection located in the library basement