The week’s edition of Adverting age comes with a supplement on search marketing. Search engine marketing (SEM) is a form of Internet marketing that promotes websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. According to ComScore, overall US search volume increased almost 20% over the past year, with search-marketing spending expected to approach $14 billion in 2008.
Unsurprisingly, Google is the NO. 1 search engine taking 63% of the 11.8 billion US searches and 58.6% of the 82.8 billion worldwide searches conducted in the last year. In 2007 Google generated around 99% of its revenue from advertising mainly through its web-search advertising services. Google also generated $6 billion in US media revenue last year which placed it at No.12 on Ad age’s list of 100 largest US media companies. Yahoo came in second with 19.6% of US searches and Microsoft, remained third with 8.3% of US searches.
The supplement is available from the Advertising Age website
Alternatively, the supplement can be found on the magazine stand located on the first floor of the library.