MIT Sloan Management Review, Fall 2007, Volume 49 Issue 1
How Executives Can Enhance IP Strategy and Performance.
How are companies approaching intellectual property strategy, and what are successful strategies for managing IP? To explore such questions, the author and his research team conducted a detailed survey of senior IP executives at 34 companies. The survey findings indicate that IP has become an area of focus for the executive committee and the board at many companies.
Strategic Innovation at the Base of the Pyramid.
Anderson, Jamie; Markides, Costas.
Strategic innovation in developing markets is fundamentally different from what occurs in developed economies, the authors argue. It is not about locating (assuming the products and services are affordable, there are plenty of under- and nonconsuming customers to tap). More often, it involves adapting existing products to customers with fewer resources or different cultural backgrounds and creating basic market ingredients such as distribution channels and customer demand from the ground up.
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