In their new book, published today, Professor of Strategic and International Management Julian Birkinshaw and visiting researcher Michael Mol take on long-standing assumptions about how the work of management is best accomplished and show how key performance measures, such as employee engagement, customer interaction, and technological innovations, can be improved.
Human DNA and dinosaur DNA are 97 per cent identical. What matters is the three per cent of DNA that separates the two species. And it’s the same with management practices. Giant steps in management will show you how to understand the practices that make a real difference to company performance and give you the new management tools and techniques that will help you and your business evolve and successfully compete in today’s business environment.
Michael Mol and Julian Birkinshaw, Giant steps in management: innovations that change the way you work, FT Prentice Hall, 2007, £22.99.
Copies are on order for library stock.